Employee Value Proposition & Employment Brand

Organizations spend millions establishing and maintaining their external brands. However, it's equally important to create and nurture an internal brand, bolstered by a well-defined Employee Value Proposition (EVP). This can go a long way to helping you with engagement and retention issues.

In a marketplace for competent employees that is getting increasingly competitive, your organization's employee value proposition (EVP) lets workers and prospects know what's important to your company and connect that to what's relevant to your workforce. In other words, an EVP takes into account the preferences of an employee, or what the employee considers most important when choosing an employer.

The Valtera Difference.

Helping you uncover EVPs within your organization is one of Valtera's core services. Our in-depth and proprietary surveys ask employees to consider what is important to them in describing the ideal company in which they would like to work. We ask them to rank the 6 most important EVP elements in order of importance. Then, we ask them to rank the 6 least important. This helps to identify what is most important to them if they were to define an ideal employment relationship and to uncover specific characteristics that an employee finds important, such as pay, work/life balance, career advancement, etc.