Focus Groups/Interviews

Focus groups and individual interviews are a powerful means to gather extensive information to help understand areas of interest. They are often used to help guide survey content development as well as to evaluate an organization’s culture and climate, test new ideas, or as a follow-up to a survey process to better understand underlying issues and explore possible solutions.

Valtera focus groups are designed to offer organizations a simple and direct way to gain employee input, buy-in and feedback from around the world. Valtera’s experienced consultants have provided in-country support in over 30 countries.

The success of the focus group effort requires attention to detail in both the planning and facilitation of the meeting. Valtera consultants provide guidance on the number and structure of focus group, and will design a protocol to uncover the critical issues at play. Using Valtera to facilitate your focus groups provides your employees with a comfortable, confidential environment where they can feel safe to be candid in their feedback.